Basic Digital Marketing Training Course
“Sharing Design Your Job“ is a project supported by European Union through the ERASMUS+ Program. The project’s main objective is to enhance developed ICT educational programs and create complementarity with the needs of the labor market by increasing the capacities of partners and the project target group. The project offers the opportunity for ALL young people in respective participating countries that fit into the eligibility criteria outlined below to enhance their employability skills regardless of their prior formal education or professional experience.
Initiative uses NFL methods, and mobilities to attract and motivate focused young people to gain hands-on and practical competencies. With these competencies, our users are capable, right after our education process, to find a job, start their job, or at least improve their income situation (usually with Freelancing).
Through the Project, all project participants will have the opportunity to learn new skills that will lead them forward. All project values consist of three areas that stand out:
- Access to the shared knowledge of good practices with all hard and soft skills that are needed for the job search that is present in all countries of the European Union.
- Work and a new learning system that is unknown to the formal school system. A new look at the unknown and opportunities to acquire knowledge.
- Access to free technological management tools, specially designed for the field of soft and hard ICT skills, which will allow them to maximize the efficiency of their knowledge and IMPACT.
OBJECTIVES OF THE TRAINING COURSE
During this training course participants will be able to gain skills and knowledge about following:
Websites, Social Media and Communications
Tools for building web presence
Digital marketing plan/an overview and creation of plan Landing pages and usability
Search engine basics SEO optimization
Search engine marketing (SEM);
Affiliated marketing
Web Analytics, etc.
What am I applying for?
You are applying for an intensive 9-day training course in Foligno, Italy. If you are selected you are obligated to complete training as well as to fulfill tasks (during the whole education period) that your trainers or ICT Companies will give you. If you successfully finish your education you will receive a Youthpass certificate. In order to fulfill your obligations from the scholarship agreement and in order to receive a certificate, you will have to attend at least 80% of the training course and/or complete successfully all course requirements.
All participants before the beginning of education will need to sign a scholarship agreement in which they declare that they are aware of the program duration and that they are committed to participating and taking care of equipment or other resources that they will gain during this project.
This training course is open to:
Young people aged 18 – 30 years old;
Young people who are NEET (Not in Education, Employment or Training);
Young people who are PWD’s (People with Disabilities);
Young people who have fewer opportunities.
Young people possess basic computer skills;
Young people who are highly motivated to complete all course requirements;
Young people are able to commit at least 1 multiplying event in Albania.
Note: The program recognizes the greater risk of social exclusion of young people facing additional barriers such as the vulnerable group outlined above. Thus, these groups are encouraged to take part. However, that does not mean that the program is solely intended for those groups.
Please state your access needs if any in the application form as we will do our best to accommodate your needs and ensure equal opportunities for participation in the courses.
Technical requirements:
You are strongly advised to use a laptop during the courses. In exceptional cases, we are able to provide participants with a computer which is to be used only for the duration of the course, but you will need a computer also between courses to do your homework.
The training course, travel, accommodation, and food expenses are fully covered by the organizer for all participants who complete the training to selected participants.
The deadline for the application is April 15, 2023!
Application form:
